Mary Therese Friel, LLC opened its doors in October 1987 as MTF, Inc. in Rochester, New York. The sole owner was Mary Therese Friel, Former Miss USA, Ford Model, National Spokesperson and Goodwill Ambassador.

MTF, Inc. began as a small modeling, pageantry and self development coaching facility for teenage girls. The focus was and still is, on the development of the whole person.

MTF, LLC has grown into a full service Modeling Agency with a complete Training Program. The company represents men, women, teens and children and has built a long and impressive list of Clients and Credits. The company offers placement in the areas of: Print, Television, Radio, Films, Videos, Industrials, Theatre, Runway, Testing, Promotions, Fund Raisers, Trade Shows, and Special Events.

In 1995 Mary Therese's husband Kent came in as a full partner in the business.
In 1998 the company began experiencing dramatic growth, including expanded bookings and higher visibility. This is due in part to their excellent reputation and strong work ethics as well as the introduction of a new line of products and services. Mary Therese brings over 30 years of experience to the business and Kent has taken the company from a local and regional company to one that handles clients on a state, national, and international level.

The company's logo is a replica of the crown worn by Mary Therese Friel, Miss USA 1979. This year Mary Therese and Kent Friel are proud to be celebrating their company's 20th anniversary.

Their book, "You Can Be... The Model You!," contains the information used in their modeling and self development training program. It covers the necessary information and instruction that a model needs to successfully pursue a professional modeling career. For more information on their book, please visit The Store and Ask Us.

Their game, You Can Be... is a get to know yourself - get to know each other game. Played with 1 - 4 players, the game allows a variety of interesting and thought provoking questions to be asked and answered. Players move on the board with "magic" gemstones and add up their scores. It's an inspirational, educational and fun game that leads the participant down the path to self discovery. To purchase the You Can Be... game please visit The Store.

They have a line of You Can Be... clothing and promotional items. The most popular are the gold lightning bolt embroidered baseball caps and the gold lightning bolt silk screened T-shirts, available at The Store.

They have also written and produced an uplifting and motivational theme song, You Can Be... that is performed by Ulysees Parris, available at The Store.

Their symbol, the gold lightning bolt affiliated with their product line represents the power of positive thinking as well as Mary Therese and Kent Friel's philosophy of a positive way of life.

The Goodwill Ambassador is an exciting new club that promotes volunteerism.
It is open to all students, male and female, who live in the United States.
To find out more, please visit The Goodwill Ambassador.

MTF, LLC's affiliations include: The Better Business Bureau, The Rochester Ad Council, and The Rochester Film Office. They are part of Who's Who in America and have been selected for Who's Who in Business.