Miss USA 1979 Mary Therese Friel
Mary Therese Friel, LLC / Rochester NY / Professional Models and Talent / Modeling Pageantry and Self Development Training

Welcome to the Mary Therese Friel Modeling Agency

We are a Full Service Modeling Agency with a Complete Training Program, established in 1987 by Mary Therese Friel, Former Miss USA, Ford Model, National Spokesperson, Goodwill Ambassador and Author. Mary Therese Friel, LLC specializes in representing professional models and talent and providing professional training in the areas of modeling, acting, pageantry and self-development.

Personal service is our hallmark! We invite you to connect with us by phone, email or on Facebook. We look forward to hearing from you!

Making Dreams Come True Since 1987

After winning the Miss USA title in 1979, placing sixth in the Miss Universe Pageant and then enjoying her own successful modeling career with the Ford Agency in NYC, Mary Therese Friel founded this company to help and encourage others to pursue their dreams, just like she did!

The company began as a modeling, pageantry and self-development coaching facility, for teenage girls. From the beginning, Mary Therese Friel’s formula was highly successful. Her personal guidance centered on the development of the whole person, consisting of a well-rounded mix of boosting the girls’ self-confidence, improving their presentation skills and motivating them to be the best that they could be. Her company quickly became known for cultivating poised, confident and talented young ladies. This success enabled her company to expand to include training programs for both female and male students of all ages.

Today, Mary Therese Friel, LLC is a Full Service Modeling Agency with a Complete Training Program. The company has a long and impressive list of Clients and Credits. Mary Therese Friel, LLC offers services and products that include well-rounded training programs, high quality modeling portfolios and composite cards and professional model representation and placement.

Mary Therese Friel, LLC is well known for consistently serving the needs of all of their clients. A commitment to providing their client’s with top-notch talent and services has helped Mary Therese Friel, LLC build an excellent reputation, earn a Better Business Bureau A+ Rating and establish a proven track record of results that now spans almost three decades. Since 1987 they have been making dreams come true!

About the Owners

Mary Therese Friel, Founder & CEO
Mary Therese Friel established this company in 1987. She is a former Miss USA, Ford Model, National Spokesperson, Goodwill Ambassador and Author.  Her career in the modeling industry began at age 11 and spans four decades. Her experience as a model, celebrity, coach and agent, provides her with a unique and valuable perspective of both sides of the business.

Kent Friel, Executive Director
Kent Friel joined the company in 1995 as a full partner and has contributed to more than 20 years of the agency’s success, in the training and development of models and talent, casting, production and management.

Together, Mary Therese and Kent’s shared vision, expertise and drive, continue to propel the company and their talent to new heights.

Agency Owners, Mary Therese Friel and Kent Friel
Agency Owners, Mary Therese Friel & Kent Friel


Click to read: Mary Therese Friel’s Cover/Feature Story
in 55 PLUS Magazine
Click to read: Mary Therese Friel, LLC
Receives Chairman’s Award
Click to read: Mary Therese Friel’s Cover/Feature Story
in Rochester Woman Magazine
Click to read: Mary Therese Friel, LLC’s “Top Models”
in 55 PLUS Magazine.
Click to read: RWM’s Inspire Profile on
Mary Therese Friel
Click to read: The Democrat & Chronicle’s 20th Anniversary Article
on Mary Therese Friel, LLC

Our Mission

To help and encourage you to be the best you can be.

You Can Be…

The Mary Therese Friel, LLC experience is available in a book, “You Can Be… The Model You!” by Mary Therese and Kent Friel. It contains information, tips and instruction from their renowned Complete Training Program. This book is a fantastic resource that will teach you important skills that will help you pursue a successful modeling or acting career.  “You Can Be… The Model You!” offers step-by-step instruction from the training program, advice on how to shoot a winning portfolio, how to select the right comp cards to represent you, how to pick the agency that is right for you and how to manage your own career if you choose!

The gold lightning bolt represents the power of positive thinking and the Friel’s philosophy of a positive way of life.

You Can Be..



For more information on their book, please visit The Store.

Mary Therese Friel’s Goodwill Ambassadors

Mary Therese Friel initiated her Goodwill Ambassador program in 1989. It focuses on encouraging and promoting volunteerism and community involvement, particularly among young people.

Mary Therese Friel’s Goodwill Ambassadors are selected for their strong leadership abilities, superb communication skills and their desire to make a difference. They are positive role models who volunteer their time, talent and energy to support charitable causes and programs that benefit their community.

To find out more, please visit The Goodwill Ambassador pages. 

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